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Thanks to the widespread use of the internet, digital marketing channels have the power to help businesses reach their target audience. You can use these platforms to share information about your brand and educate users about how your product or service can help solve problems they are facing.
Each of these digital marketing channels serves different purposes and can help you reach out to certain types of audiences. Businesses need to know how to use each channel to achieve a particular goal. We have compared three of the most popular digital marketing channels and listed down the various ways you can use them to meet your goals:
Websites
No matter who your target audience is or what industry you function in, your website is the perfect platform for you to educate your audience about your offerings and how you can help solve their pain points.
Since websites have multimedia capabilities, and you can feature different content formats like articles, infographics, blogs, videos, and more! Having the right balance of these top-performing content types can increase your website traffic, build brand recognition, establish authority, and help with sales conversions.
No matter what channel you use to draw in your audience, you should always redirect them to your website for more information and high-quality content.
Email Marketing
Email marketing plays a huge role in generating leads in the B2B segment. 73% of B2B marketers swear by email marketing as a top tool for lead gen. It is a great way of starting a conversation with your audience by sending branded content straight to your users’ inbox. Compared to all other digital marketing channels, email marketing offers you the greatest opportunity to personalize and tailor your communication for individual consumers.
Social Media
Social media platforms like LinkedIn, Twitter, Facebook, Instagram, and YouTube are best suited for connecting with potential customers and creating organic and personal relationships.
Unlike old-school marketing formats like email, social media marketing does not involve big monetary investments to begin, but it does take more time to show results.
Your business’ social media success depends purely on how well you understand your audience’s needs and interests. Establishing focused communication with your audience can help drive customer engagement and give you access to a much larger audience base.
Compared to email and website marketing, the content you put on social media is more shareable, opening up word-of-mouth opportunities that can help you grow your audience or customer base.
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